Another interesting use for second screen alongside TV. This time an insurance ad from Belgium for Axa Home insurance using QR technology to add the interactivity/immersion.
Having said that, QR codes could be potentially headed for the trough of disillusionment. Google have quietly phased out support for QR Codes from the Google Places service, replacing them with, invisible, near-field communication (NFC) chips.
HT to 2Dcode.